Have you ever imagined riding an amazing bus decorated with a picture of a tiger jumping out like anger released from the forest? Imagine that sensation! Will that make you hesitate or push you to board the bus? What if the bus itself became a brand ambassador, transforming into a great tiger-style vehicle? These possibilities are all unlimited!

We are very excited to share that recently more than 60 students from Universiti Teknologi Malaysia and Universiti Reading Malaysia participated in the dynamic Brand Empowerment Workshop organized by MBIP and ARUP. Our young generation has contributed creative input, user needs, and innovative ideas that will inspire more people to choose to travel by bus.

MBIP would like to thank Professor Ts. Dr. Muhammad Zaly Shah from UTM and Sr. Tang Shin Wee from UoR Malaysia for their invaluable help and sharing in making this engagement session a glorious success. Together we are on a mission to connect communities to destinations in the most energetic and efficient way possible.

Join us in continuing to shape the future of transportation, one innovative idea at a time!

#MBIP #Brand Empowerment Workshop #Youth Engagement #TransformationTransportation

Towards a Sustainable and Prosperous Smart City.